A Lab on Fire® was born from a delicate yet smoldering mix of wild experimentation, tiny studio spaces, and a profound dedication to push boundaries.
Our story begins in DUMBO, a once-gritty neighborhood in Brooklyn, NY all the way back in 2000. Nestled in a miniscule sculpture studio was S-perfume®, an innovative company known as the “world’s smallest fragrance house.” As a natural outcropping to what is known today as “olfactory art,” we approached fragrance creation with a uniquely creative process to concoct complex and exceptional fragrances.
S-perfume® quickly gained notoriety and respect from the fragrance industry as well as critics for our fearless approach to a very conservative industry.
While these masterpieces were consistently praised by the likes of Chandler Burr, Luca Turin and Michael Edwards, sale numbers were inconsequential. Creating scents much too ahead of their time, much like in art, did little to help the bottom line.
Our team spent a decade experimenting, challenging each other, and having fun in the process. We learned so much and with this knowledge, we decided on a new goal.
S-perfume® set out to create a single, and singular perfume that appealed to a larger audience. What started out as another creative experiment turned into a wildly popular fragrance.
At this point in our story, the team was at a crossroads. Our experiment proved profitable but it was always intended as a one-shot project.
The appeal of diving into a new business turned out to be too great, too exciting. With buyers calling non-stop, we quickly launched our second fragrance, What We Do In Paris Is Secret by Dominique Ropion. As popular as L'Anonyme ou OP-1475-A, we suddenly created an in-demand fragrance brand.
This brand is A Lab on Fire®.